Staying abreast of the newest and latest technologies in the blogging world is a full time job. Free blog platforms have made building a blog fairly easy, but optimizing it can be difficult. WordPress is arguably the most common blog platform widely available, and it offers a wide variety of plug-ins to help businesses optimize their blogs.
Google dominates the world of search engines, and no blog would be complete with a Google Analytics plug-in. This simple but powerful plug-in offers blog administrators the ability to track traffic, how visitors are staying on each page, bounce rate percentage and many other pieces of pertinent data that will help businesses optimize their sites.
One of the smartest plug-ins available is the YARRP plug-in. Yet Another Related Post Plugin aims at keeping page viewers on your site for longer by compiling their view history and providing additional blog entries or pages at the bottom of the page currently being viewed. The idea is to entice the viewer into clicking on another of your site’s pages or entries.
Every blog should be equipped with the All-In-One SEO Pack plug-in. This helpful plug-in helps you to easily edit your blog entry titles so that you can optimize them with your keywords, without having to deal with code. This in turn helps your page rank higher with the search engines.
There are many maintenance plug-ins available, but one that should be installed on every blog is the Broken Link Checker. This handy plug-in will scan your site and check to ensure that your backlinks are still valid. Broken links can harm your search engine placement, and checking these links manually can become quite a chore.
With so many blog plug-ins available, it may be difficult to determine which are best for optimal performance and SEO optimization of your business blog. Plug-ins are, however, an integral component to the success of any blog.